This is the speech I gave at the Women In Rural Enterprise Conference a few days ago - I hope it's useful! It is pretty much writen as it was spoken... For those of you who don't know me, my name is Lucie Storrs, I'm 38. Five years ago I was working as a freelance translator, a job which I had grown to dislike and which made me ill as I developed repetitive strain injury. I was also three stone heavier than I am now! I was becoming increasingly unhappy, and decided to look for something else to do with my life. I had always liked Victorian houses, in fact I live in one myself, and could see a gap in the market in my home town, so I set up the shop and mail order company Period Features (www.periodfeatures.net). From a tiny little rented shop, and with no previous experience of retail whatsoever, I now own my own shop premises, employ five staff and have increased turnover dramatically. I was hopelessly naïve when I started, I made loads of mistakes along the way and I'm here to tell you some of the things I've learned, so you don't have to make the same mistakes. You'll probably make mistakes of your own, but that's another matter!
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